Web Design Studio — UK
Websites
built to
perform.
builtbyforma is a focused studio creating precise, purposeful digital experiences for brands that value craft and clarity.
Services
Design that converts
We don't guess. With over a decade of experience and real performance data, we know what makes people stay, engage and buy. Every layout, every button, every word is placed with purpose — and we can show you the numbers to prove it.
Web Development
Built on Astro — one of the most performant frameworks available. Static HTML by default, zero unnecessary JavaScript, and code that meets the highest standards of accessibility and modern best practice.
Content you control
Your site comes with a clean, simple content management system. Change text, swap images, publish blog posts — no developer needed, no waiting, no invoices for minor edits. You own your content.
Data & Analytics
Every site ships with Google Tag Manager and full analytics configured from day one. You get visibility into how visitors behave, where they drop off, and what is actually driving results.
Fast, accessible,
built for Google.
We use Astro — a cutting-edge framework that generates pure static HTML. No bloated JavaScript frameworks slowing you down. The result is a site that scores top marks on Core Web Vitals, ranks higher in search, and loads before your competitors have even started.
Lighthouse score
Every site we ship targets a perfect Lighthouse score — performance, accessibility, best practices and SEO all measured and optimised.
Largest Contentful Paint
LCP is Google's primary ranking signal for page speed. We build with Astro's static output so your pages load instantly, every time.
JavaScript by default
Astro ships zero JavaScript unless you need it. Leaner pages mean faster load times, lower bounce rates and better rankings.
The
studio
forma is a small, focused studio. We work closely with a select few clients at a time, giving each project the attention it deserves.
We believe the best websites are built on clarity — clear thinking, clear design, clear code. No bloat, no noise. Just purposeful work that connects your brand to the people who matter.
Based in the UK, working globally.
Work with usStart a project
Tell us about your project and we'll get back to you within 24 hours.
hello@builtbyforma.co.uk