Reviews live on Google, Facebook, and other platforms. Your website is where you gather that trust into one place a buyer can scan before they call.
Do not hide your best proof
If strong feedback only sits on a social tab, many visitors never see it. Surface short quotes and ratings near your main call to action.
Link out, but lead on your site
It is fine to link to full Google or Facebook reviews. Still give enough on-page proof that someone can decide without leaving.
Pair reviews with real work
Words plus photos of completed jobs beat either alone. That combination is hard to fake and easy to understand on a phone.
Keep it updated
Fresh reviews signal an active business. With a site you can edit yourself, adding a new quote or job should take minutes, not a developer ticket.