Social media is great for reach. It is a poor place to hang your entire business. Algorithms change, accounts get limited, and posts disappear into the feed. A website is the place you own.

Social sends people. Your site closes them.

A strong Instagram or Facebook page can spark interest. When someone is ready to enquire, they look for proof, services, prices in outline, and an easy way to contact you. That belongs on a clear, fast website, not buried in a comment thread.

You do not control the platform

Feeds favour what the network wants to show today. Your best work can vanish overnight. A site you host and update stays findable on Google, shareable in bios, and available when paid ads pause.

What the website should do

State what you do and where you work in plain English
Show real work and reviews
Make phone, email, and quote forms obvious on mobile
Load fast so social traffic does not bounce

Use both, on purpose

Post on social to stay visible. Point every bio and story to a site built for enquiries. Forma builds that backbone from £39 a month, with no upfront fee, so your social effort has somewhere solid to land.