Plenty of agencies will redesign your homepage and call it done. When the brief is getting found by Google and AI answer tools, the work starts earlier and goes deeper.

We start with the questions buyers ask

Before colours and layouts, we list the questions people type or speak: what you do, where you cover, how quickly you respond, what a job costs in outline, how to book. Those questions become page structure and headings, not an FAQ bolted on at the end.

We make the facts unambiguous

Answer-ready copy replaces brochure fluff. Services are named specifically. Coverage areas are stated. Contact details sit where a phone user can act in one tap.

We label the business for machines

Every Forma site ships with structured data for the business: name, location, services and reviews where they apply. For local trades that usually means LocalBusiness-style markup, not a random Article tag on every page. We do not invent FAQ markup for questions that are not on the site.

We align the website with Google Business Profile

Name, address, phone, hours and categories should match everywhere. AI tools and Google both reward consistency. Contradictions between your site and your profile are a quiet reason you get skipped.

We keep the site fast

Heavy templates and animation packs fight enquiries. Speed is part of UX and part of search. We build lean pages that load quickly on a phone, which is where most local enquiries start.

We leave you able to keep it current

Stale photos, old phone numbers and outdated services hurt trust and citation confidence. You get a site you can update yourself, so freshness is not locked behind an invoice.

What a pretty rebuild often skips

Specific service and area language
Consistent NAP details across site and Google
Structured data that matches real content
An enquiry path that works on mobile under pressure

If AI search is part of your brief, say so early. We'll scope the build around visibility and enquiries, not just a new look.